{"id":877,"date":"2019-04-01T03:52:04","date_gmt":"2019-04-01T03:52:04","guid":{"rendered":"http:\/\/smohub.com\/blog\/?p=877"},"modified":"2019-04-01T03:56:31","modified_gmt":"2019-04-01T03:56:31","slug":"what-is-on-page-seo-and-what-website-need-change-to-make-friendly-with-search-engine","status":"publish","type":"post","link":"https:\/\/smo.vn\/blog\/what-is-on-page-seo-and-what-website-need-change-to-make-friendly-with-search-engine\/","title":{"rendered":"What is on-page SEO and what website need change to make friendly with Search Engine"},"content":{"rendered":"<p class=\"ui_qtext_para u-ltr u-text-align--start\"><b>What is on page SEO..<\/b><\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">In Simple Terms. On page SEO is the all the things we do on our website which help boost ranking.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">According to different expert, there are numbers of factors can be included as On page SEO.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">I have included the most important On page Factors which is must have for all.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\"><b>1 Meta Tags<\/b><\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Meta tags are the words that are hidden in your code. People browsing your site will just not see them.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">The search engines still read them for it to have a simple, summarized idea of what your site is about and what exactly your keywords are?<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Meta tags are located inside your HTML\u2019s head area.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Meta tags contains four most important parts.<\/p>\n<ul>\n<li>Meta Title<\/li>\n<li>Meta Description<\/li>\n<li>Meta Keywords<\/li>\n<li>Meta Robots<\/li>\n<\/ul>\n<div class=\"ui_qtext_image_outer\">\n<div class=\"ui_qtext_image_wrapper\"><img decoding=\"async\" class=\"landscape ui_qtext_image zoomable_in zoomable_in_feed\" src=\"https:\/\/qph2.c7.quoracdn.net\/main-qimg-794b499e487f08ec482019ac29da1398\" \/><\/div>\n<\/div>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Let\u2019s Look at each in Details.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\"><b>1 Meta Title:<\/b><\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">This is the text you\u2019ll see at the top of your browser. Search engines view this text as the \u201ctitle\u201d of your page<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Character limit 60 for Desktop &amp; 55 For Mobile. Keywords Present in the tags will be useful for the SEO<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\"><b>2. Meta Description<\/b><\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">The meta description tag is where you would want to put your site\u2019s summary. This is where you put what your site is all about and what you are offering people<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Google has also stated that keywords in meta descriptions won\u2019t affect your rankings. But good description will definitely help in Increasing CTR (Click Through Rate)<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Google recently increase the characters limit for Meta Description. Now Google is Showing up-to 300 Character.<\/p>\n<div class=\"ui_qtext_image_outer\">\n<div class=\"ui_qtext_image_wrapper\"><img decoding=\"async\" class=\"landscape ui_qtext_image zoomable_in zoomable_in_feed\" src=\"https:\/\/qph2.c7.quoracdn.net\/main-qimg-fda2d754ecdcfcaa3c0d8bd731ccf1c2\" \/><\/div>\n<\/div>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\"><b>3 Meta Keywords<\/b><\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">The meta keywords tag is where you put all the keywords you use in your site Google has cleared it will not consider meta keywords as their ranking factor.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Still we can use it for other search engine like Bing, Yahoo, Baidu.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\"><b>4. Meta Robots<\/b><\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">With these tags, you\u2019re telling the search engines what to do with your pages.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\"><b>Index\/Noindex\u200a<\/b>\u2014\u200aThis tells the engines whether to show your page in search results or not.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\"><b>Follow\/nofollow\u200a<\/b>\u2014\u200aThis tells the engines what to do with links on your pages. Whether they should trust and \u201cfollow\u201d your links to the next page or not.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">It\u2019s not hard to implement the meta tags on your site. It will definitely help in ranking if implemented properly. You don\u2019t need a programmer, just some experience with HTML.<\/p>\n<div class=\"ui_qtext_image_outer\">\n<div class=\"ui_qtext_image_wrapper\"><img decoding=\"async\" class=\"landscape ui_qtext_image zoomable_in_feed\" src=\"https:\/\/qph2.c7.quoracdn.net\/main-qimg-5bdb20cec5a6fed080a6c5c662af1ca1\" \/><\/div>\n<\/div>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\"><b>Heading Tags<\/b><\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">As the name Suggest, it is tags that are used for the creations of headings. Heading tags are from H1 to H6. Heading tags can Be found in the body.<\/p>\n<div class=\"ui_qtext_image_outer\">\n<div class=\"ui_qtext_image_wrapper\"><img decoding=\"async\" class=\"landscape ui_qtext_image zoomable_in_feed\" src=\"https:\/\/qph2.c7.quoracdn.net\/main-qimg-0918136d27380bd729f7ab9160f642a3\" \/><\/div>\n<\/div>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Heading tag H1 is the most important header in Google\u2019s eyes and forms the title of the page.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Identifying the title with an H1 tag will help Google quickly know what the content is about.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Only One H1 Tag should be used per page. It should contain the main keyword which we are targeting.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\"><b>Content Length<\/b><\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">There is no ideal content length for SEO. It totally depends on your niche and competition.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">But many studies prove the more the content length more the chances to increase the ranking. There have been several studies performed that prove this to be true.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Take for instance one study that analyzed articles to determine the correlation between social shares and content length.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Here\u2019s what they found.<\/p>\n<div class=\"ui_qtext_image_outer\">\n<div class=\"ui_qtext_image_wrapper\"><img decoding=\"async\" class=\"landscape ui_qtext_image zoomable_in zoomable_in_feed\" src=\"https:\/\/qph2.c7.quoracdn.net\/main-qimg-dda8895746c2d148b504a716ff639e91\" \/><\/div>\n<\/div>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">According to their findings, \u201c3,000\u201310,000-word content gets the most shares.\u201d<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Another study from SerpIQ concurred.<\/p>\n<div class=\"ui_qtext_image_outer\">\n<div class=\"ui_qtext_image_wrapper\"><img decoding=\"async\" class=\"landscape ui_qtext_image zoomable_in_feed\" src=\"https:\/\/qph2.c7.quoracdn.net\/main-qimg-4bede900df539536caa5613fb56d048c\" \/><\/div>\n<\/div>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">However, their findings were a bit different and found that just over 2,450 words were the sweet spot.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">In September of 2016, Backlinko released their own research that found that the ideal word count had dropped a little bit, and \u201cthe average word count of a Google first page result was 1,890 words.\u201d<\/p>\n<div class=\"ui_qtext_image_outer\">\n<div class=\"ui_qtext_image_wrapper\"><img decoding=\"async\" class=\"landscape ui_qtext_image zoomable_in zoomable_in_feed\" src=\"https:\/\/qph2.c7.quoracdn.net\/main-qimg-2792b81cf4a58bba189ff2a948b5c30c\" \/><\/div>\n<\/div>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Although the ideal word count of each of these three studies varies, it\u2019s still obvious that long form is best.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\"><b>URL<\/b><\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">URL should Contain the keywords. Length of the URL should not be more than 90 Characters. URL also help in Increasing CTR as it is the First things Bots and Humans can see.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Many Reports Shows Short URL tends to work best.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\"><b>Keyword Density:<\/b><\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">It is the Percent of times a keyword or phrase appears compared to the total number of words on the page.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Keyword Density should be between 2\u20133% to avoid spamming.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\"><b>Keywords Proximity:<\/b><\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">It is the distance between the search terms individual keywords.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Example: If the Keyword is \u201cSearch Engine Ranking\u201d<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Line 1 \u201cHow keyword density affects Search Engine Ranking.\u201d<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Line 2 \u201cHow keyword density affects the Ranking in the Search Engine.\u201d<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">So from above example Line 1 has good Keywords Proximity.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\"><b>Keyword Prominence:<\/b><\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Presence of the keywords at the start of the content. If the keywords present in the first 200 words it will be beneficial for the SEO.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\"><b>Image optimization<\/b><\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Google cannot read images. So we need to add the Alt Tags(Alternate tags) for every image.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">This will help the search engine to understand the image and relevancy with the content.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\"><b>Readability of the content<\/b><\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Content Should be readable for user. Too much technical term will bounce the users. Different Tools are available to check the Readability of the content. Tools given different grade. It should be maintained around 8\u201310.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\"><b>Bold and Italic<\/b><\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Smart use of the Bold and Italic will help in SEO. We can target secondary keywords important points using Bold and Italic.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\"><b>Text to HTML Ratio<\/b><\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">As we know in SEO world Content is king. So More Text should be Present in the page.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">So we need to check the text to coding ratio. It should not be less than 15\u201320%. More the ratio it better your SEO.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\"><b>Internal Linking<\/b><\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Internal link is the link which goes from one page to another page of the same domain. There are several benefits of internal Linking.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Some of them are<\/p>\n<ul>\n<li>User Engagement will increase.<\/li>\n<li>The user can discover new topics on your site.<\/li>\n<li>If wisely use it Helps in ranking on google.<\/li>\n<li>Lower Bounce Rate.<\/li>\n<li>Passes Link Juice within your site.<\/li>\n<li>Increase the Crawlability.<\/li>\n<\/ul>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">So internal linking must be used, and it is one of the most important on page SEO factor.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\"><b>Site Speed<\/b><\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">This factor should have high importance without saying. If you are browsing and page do not load fast you will not wait you will close or move to next site.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">So site speed should be less than 3 Sec.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\"><b>Conclusion<\/b><\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">This is the some of the basic things we should look for On page SEO. Some other On page factor are\u00a0<b>LSI Keywords, Schema, Canonical tag ETC<\/b>.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">The list will continue. Here we have seen some of factors which you should give priority.<\/p>\n<p class=\"ui_qtext_para u-ltr u-text-align--start\">Now your turn. Share your thoughts. Leave comment or massage me if you have anything to discuss.<\/p>\n<p>&nbsp;<\/p>\n<p>Source:\u00a0<span class=\"qlink_container\"><a class=\"external_link\" href=\"https:\/\/neilpatel.com\/blog\/long-blog-articles\/\" target=\"_blank\" rel=\"noopener nofollow\" data-qt-tooltip=\"neilpatel.com\">Neil Patel<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is on page SEO.. In Simple Terms. On page SEO is the all the things we do on our website which help boost ranking. According to different expert, there are numbers of factors can be included as On page SEO. I have included the most important On page Factors which is must have for [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,5],"tags":[25,23,22,24],"class_list":["post-877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-wordpress-tips","tag-how-change-website-onpage-seo","tag-onpage-seo","tag-what-is-onpage-seo","tag-what-need-to-do-onpage-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is on-page SEO and what website need change to make friendly with Search Engine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smo.vn\/blog\/what-is-on-page-seo-and-what-website-need-change-to-make-friendly-with-search-engine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is on-page SEO and what website need change to make friendly with Search Engine\" \/>\n<meta property=\"og:description\" content=\"What is on page SEO.. 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